The addiction recovery industry was rocked this week when Google announced that they have begun restricting ads for addiction treatment. “We found a number of misleading experiences among rehabilitation treatment centers that led to our decision,” Google spokeswoman Elisa Greene said in a statement to the New York Times.
While certainly a blow for some in the industry, many of us are thrilled by this shocking decision, and here’s why.
In recent years, some addiction marketers have been taking advantage of these people at their weakest moment, paying Google millions of dollars so that ads for their treatment center show up at the top of search results — no matter how good their treatment center is.
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